Client: HealthyAlternative. ca
Industry: E-commerce
Services Provided: Website Development
Overview
HealthyAlternative. ca, an e-commerce company that has entered the market to provide people with healthy products and services, contacted Media Pattern to upgrade their services and redesign the understudied website. Their primary objectives were focused more on improving the usability and functionality of the site while at the same time increasing the density of the relevant activities that users undergo on the Internet. They require a web presence that is in line with the new/existing brand identity and responsive design, as well as a better environment that can enhance the shopping experience of the customers.
Challenges Faced
- Outdated Design and Poor User Experience: The current website of HealthyAlternative has a dull and old-fashioned color theme which contradicts the feeling of a healthy lifestyle. ca. The design was quite cramped, the site map was complicated, and the aesthetic appeal was not high enough to keep the visitors’ attention on the website.
- Low Performance and Speed Issues: They were experiencing issues of slow site speed and mobile usability which led to high both bounce and low conversion rates.
- Ineffective Content Management: Client: The current software was an outdated CMS that limited the organization of product lists, content updates, and synchronizing the layout of the website with current promotions and products.
- Lack of SEO Optimization: The former did not have basic tel SEO components, and therefore, it had very low search visibility and poor organic traffic, especially in a competitive e-commerce niche.
Solutions Implemented
Design Overhaul and Enhanced User Experience: As for the UX/UI design part, our team worked hand in hand with HealthyAlternative. ca to create a new, good look and pleasant to the eyes design. Here our main concerns were an easily recognizable and well-organized site map, clear product pages, and an attention-grabbing home page.
Performance Optimization: To elaborate on it, we first conducted a technical audit focused on possible performance problems. In particular, we managed to make a number of enhancements that proved helpful in decreasing loading time, namely, optimizing images, enabling browser caching, and reducing HTTP requests. We also used a fully responsive design to allow customers to shop easily across all devices, but specifically including mobile.
Content Management System (CMS) Upgrade: For the client to have more control over the product listings and the content displayed we transferred the website to a new more flexible CMS. This helped them in managing the content, promotions, and product updates thus the content of the page was less likely to be relayed to technical support.
SEO Strategy Integration: We also set up an SEO plan after identifying the best keywords and incorporating them in meta tags creation, on-page optimization, and internal linking structures. We also redesigned the home page layout for optimal SEO performance as well as made some changes for technical compliance with SEO standards.Third-Party Links
Results Achieved
- Enhanced User Experience: Relating back to the basic measures of website quality, quantifiable results included incumbency of a redesigned website for three months resulting in 35% increased time on site and a 25% decrease in bounce rates that simply indicated enhanced user engagement.
- Improved Performance: Through the optimized website, the loading speed of the website improved to 50% of its previous loading rate thus enhancing the general interactivity among the users. The new design was fully responsive, in effect addressing the problem of experience on computers as well as mobile devices.
- Efficient Content Management: By adopting the new CMS, it was possible to cut down content update time by 40% which helped HealthyAlternative. ca to update their product catalog and content more skillfully and more often.
- Boosted Organic Traffic: When it comes to advantages, the SEO plan led to a 75% rise in organic traffic and a 50% increase of search engine rank for the focused keywords in the first two quarters.
Conclusion
In this case through working with Media Pattern, HealthyAlternative. ca be able to rebuild itself digitally through changes within the user experience design, performance, and the SERP. Specifically, our company was able to provide the client with an individual website development package that would not only satisfy but even exceed the client’s expectations in terms of growth and success in the fast-growing sphere of e-commerce
Contact Us
If you have any questions or concerns regarding these terms and conditions, please contact us at:
Email: Media Pattern
Address: Lane number 10, Khatima road, Sitarganj, Udham Singh Nagar, Uttarakhand, 262405